DMEXCO 2015: Entrevista a Yandex en Dmexco 2013 (inglés)

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in our market basically is strong online growth so there has been a big transition


from offline purchase behaviour to online, we are about 5 years behind where you would see


Although Google is the world wide leader, but Yandex is also very strong in the market.


Our hottest sectors in terms of the advertising business: travel is by far


before they buy something. In the US the number is more like 25 percent


Our tools are very similar, the same sort of search and potential ad


network that Google would have, or Yahoo would have for a display advertising.

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