DMEXCO 2015: Entrevista a Yandex en Dmexco 2013 (inglés)

This post was originally published at fvinder.com

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in our market basically is strong online growth so there has been a big transition

0:34

from offline purchase behaviour to online, we are about 5 years behind where you would see

0:57

Although Google is the world wide leader, but Yandex is also very strong in the market.

1:06

Our hottest sectors in terms of the advertising business: travel is by far

1:50

before they buy something. In the US the number is more like 25 percent

2:04

Our tools are very similar, the same sort of search and potential ad

2:08

network that Google would have, or Yahoo would have for a display advertising.

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Author : fvinder.com

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