DMEXCO 2015: Dmexco 2015: What Does TV Mean In The Digital Age, And How should We Measure It?

This post was originally published at cmo.com

Moving images have moved from television to computers, tablets and mobiles. We are now differentiating between TV and video content. But what exactly is the difference?

That was one of the key questions for the TV Everywhere? panel at Dmexco 2015 in Germany. For Brian Lesser, Global CEO of programmatic media platform Xaxis and Jimmy Mayman, President of Consumer Brands at AOL, TV means watching moving images on TV while the term video refers to content on digital platforms. Debbie Weinstein, Director of Brand Solutions & Innovation EMEA Outpost at Google, sees TV and video as media for story telling, where TV is not a channel but a device.

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Author : Susanne Richter

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