This post was originally published at pr2020.com
I remember a session at Content Marketing World 2014 where Buddy Scalera (@MarketingBuddy) was interviewing Joe Pulizzi (@JoePulizzi). Pulizzi was telling us how he made the decision to leave his job and start his own company. He explained his thought process, what challenges he faced, what was important to him and how that led to the creation of Content Marketing Institute.
It was one of the best sessions of the conference, until one attendee mentioned that she wasn’t learning what she anticipated based on the title of the session, How to Create a Dominant Media Brand.
Author : Jeremy Bednarski