CM WORLD 2015: 20 Experts Provide Their Content Marketing Predictions For 2016

This post was originally published at b2bmarketinginsider.com

Last week I ran my own content marketing prediction:

A Correction In The Advertising Market

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market.

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. Ads we are willing to pay an ad blocker to avoid.

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Author : Michael Brenner

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