DMEXCO 2015: Why ‘open’ partnership matters in the marketing business

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The industry has been in a fast-paced evolution for the last decade, and this itself has created innovations – Henry Tajer, Global CEO, IPG Mediabrands observed this as a panel of global leaders put the spotlight on innovations at the ongoing dmexco forum in Cologne. From trust in partnerships to working with an open architecture, the experts shared experiences that are spelling success for many stakeholders in the business.

“Everyone needs some force to go up against. When the client forces to progress, and pushes for it, being more innovative realises new dreams and aspirations.

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Author : Noor Fathima Warsia


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