DMEXCO 2015: Content marketing: Just another name for storytelling?

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Content marketing is soon becoming one of the most abused words in the plethora of technology led marketing solutions, partly because of the over usage of the terminology and partly because of the confusion on what content marketing really means. For MediaLink, content marketing is essentially just storytelling in a media world that operating at the speed of the (social) feed.

Bringing the subject under discussion at the ongoing dmexco in Cologne, stakeholders from the domain discussed how content marketing does not replace advertising.

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Author : Noor Fathima Warsia


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