CM WORLD 2015: This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

This post was originally published at contentmarketinginstitute.com

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this special 100th anniversary edition of #ThisOldMarketing, Robert and I celebrate and reflect on the past 100 episodes. For this show, we’ve changed up the format: Instead of the usual discussion of the top news headlines plus rants and raves, we focus on four major trends we expect to unfold in 2016: content quality versus quantity, the rise of the content brand, content marketing mergers and acquisitions, and the battle over content marketing terminology.

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Author : Joe Pulizzi

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