This post was originally published at fathomdelivers.com
At this year’s Content Marketing World in September, Chief Revenue Officer Jeff Leo Herrmann and 3 other Fathomers walked an eager crowd through our sales-marketing alignment checklist. In Fathom’s “lunch n’ learn” workshop, “Helping Your B2B Sales Team Thrive in the Age of Content Marketing,” we broke down methods to trace content marketing directly to business goals and how to help sales capitalize on valuable marketing data and insights.
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Author : Paul Richlovsky