DMEXCO 2015: Impressions from Dmexco 2015

This post was originally published at infocentric.ch

Bridging Worlds was the motto of this year’s Dmexco 2015. The aim of the event was to bridge the Digiconomy in two areas, Expo and Conference, in this way combining two worlds.

How to get inspired by digital learnings

Key take aways

Customer experience is the pinnacle and stands above analytics, marketing and content. Your customer perspective must be at the center of your digital strategy, no matter which industry you work in.

New to social media monitoring in 2015 is that the first generation of social media command centers have evolved dramatically from static screens to user centric, easily customizable screens based on a matrix navigation system.

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Author : Katrin Yuan

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