CM WORLD 2015: Content Marketing slides into the Trough of Disillusionment

This post was originally published at velocitypartners.com

I just got back from Content Marketing World, our discipline’s annual pilgrimage to Cleveland, Ohio.

I usually do a kind of random, listy round-up of things I took away from the show. No one person could actually summarize the whole event – there are as many Content Marketing World experiences as there are visitors – but in past years, I always enjoyed trying to capture the spirit. (Here’s my CMWorld 2014 roundup and here’s the post about 2013 event. But why the hell would you want to read these in 2015?)

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Author : Doug Kessler

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