DMEXCO 2015: comScore @ dmexco

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Dmexco Seminar: “Non-Human Traffic: Why it matters and why you should care”

Duncan Trigg, VP Ad Effectiveness

During this seminar, Duncan covered the following topics:

• Key recent learnings and best practices on NHT, including its effects on viewability, in-target and GRP measurement

• How NHT contaminates KPIs and misleads decision-making

• The ways even premium publishers can fall prey to sophisticated NHT

• Best Practices for advertisers, agencies and publishers to work together to ensure ad investment is not wasted on fraudulent impressions.

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