CM WORLD 2015: Let’s create ads that don’t look like ads.

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So, last week’s Content Marketing World conference (#CMWorld) in Cleveland was a huge hit. Yes, we were a little disappointed that John Cleese resorted to an old Johnny Carson monologue in a keynote supposedly about creativity and being original. (Oh, the irony.)

But we did get to see Parks and Recs star Nick Offerman chug one of our client’s beers. Which was awesome. And we did get to learn about the latest, greatest content marketing strategies and native ad platforms that are so great, we’re told, because they make paid advertisements feel less like, umm, paid advertisments.

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