CM WORLD 2015: Libraries Need to be Bolder, Braver: Lessons from a Writer

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I’m a fan of Ann Handley… that’s not really a secret.

Handley is an inspiration because her approach to marketing centers on creative writing. I spoke to her last year and she was kind enough to do an interview for this blog.

I saw Handley speak at Content Marketing World this year. Her message was full of great advice and there’s one point she made which bounced around in my head ever since it rolled off her tongue.

If the label fell off your product, would your audience still know it belongs to you?

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