DMEXCO 2015: Sky Aims To Capitalize On German Online Soccer Demand: Meininger

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COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland is discovering in its multi-platform online viewing service brand, Sky Go.

“If you look at the Bundesliga, for example, we already have 15% of the total viewing on Sky Go, and about 20% of the total viewing of the Champion’s League on Sky Go,” according to Peter Meininger, the head of projects and digital products for the company’s Sky Media ad sales division.

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Author : Robert Andrews


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