This post was originally published at beet.tv
COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video.
“Programmatic is changing the media landscape,” according to video ad tech platform vendor TubeMogul’s managing director Nick Reid, in this video interview with Beet.TV.
“IHS predicts €2 billion spend in European video by 2020,” Reid added, citing an IHS study, released last week, to quantify the European programmatic video advertising sector for platform vendor SpotX.
Author : Robert Andrews