DMEXCO 2015: Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

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COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video.

“Programmatic is changing the media landscape,” according to video ad tech platform vendor TubeMogul’s managing director Nick Reid, in this video interview with Beet.TV.

“IHS predicts €2 billion spend in European video by 2020,” Reid added, citing an IHS study, released last week, to quantify the European programmatic video advertising sector for platform vendor SpotX.

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Author : Robert Andrews


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