This post was originally published at blog.truenorthcustom.com
Is your content what people want to read?
That’s the key question speakers returned to over and over at Content Marketing World 2015. More than 3,500 content marketers from across the world, myself included, attended the conference and came away with many lessons, which I’ll share in future posts.
For now, consider the central question underlined by these noteworthy quotes from the conference:
“Ultimately, the consumer is in charge. Consumers control how, when, and why they interact with brands. Brands must stop talking about themselves and take care of people first.”—David Beebe, vice president of Global Creative + Content Marketing, Marriott International
Author : Angela Williams, Editorial Director