This post was originally published at business2community.com
As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get their slice. You know them – Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period.
Take Facebook for example. It has publicly stated that it wants to keep its users on its site exclusively for as long as possible and doesn’t want them clicking out.
Author : business2community.com