This post was originally published at contentmarketinginstitute.com
Full mea culpa here: Content Marketing Institute has been remiss in the way that we’ve covered the evolving practice of building and executing on a content strategy.
Sure, we’ve offered up some great thinkers in the space at Content Marketing World . But, here at CMI we haven’t yet (at least, not to the extent that we should) fully embraced the advancement of content strategy , or helped preach the distinction between the skill sets needed for content marketing and those required for content strategy.
Author : Robert Rose