CM WORLD 2015: How Content Strategy and Content Marketing Are Separate But Connected

This post was originally published at contentmarketinginstitute.com

Full mea culpa here: Content Marketing Institute has been remiss in the way that we’ve covered the evolving practice of building and executing on a content strategy.

Sure, we’ve offered up some great thinkers in the space at Content Marketing World . But, here at CMI we haven’t yet (at least, not to the extent that we should) fully embraced the advancement of content strategy , or helped preach the distinction between the skill sets needed for content marketing and those required for content strategy.

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Author : Robert Rose

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