CM WORLD 2015: 4 Steps to Creating Authentic Stories Your Customers Will Want to Read

This post was originally published at contentmarketinginstitute.com

Authentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results.

1. Find a moment

A moment happens at a specific place and time. No two moments are exactly alike. Think of your own personal stories, from a first kiss to a moment of triumph. What happened? Who was there? What did they say?

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Author : Carol Barash

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