CM WORLD 2015: 4 Steps to Creating Authentic Stories Your Customers Will Want to Read

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Authentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results.

1. Find a moment

A moment happens at a specific place and time. No two moments are exactly alike. Think of your own personal stories, from a first kiss to a moment of triumph. What happened? Who was there? What did they say?

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Author : Carol Barash


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