CM WORLD 2015: Six steps to content marketing

This post was originally published at shamrockcompanies.blogspot.com

If you were anywhere around Cleveland in early September, chances are you were seeing orange. Everywhere. Content Marketing Institute held its 5th annual Content Marketing World conference downtown, drawing more than 3,200 marketing professionals from all over the world. At Shamrock, we value the importance of Content Marketing; in fact, we brought in Institute founder Joe Pulizzi to speak at our annual sales meeting in May. Shamrock’s Kasey Crabtree grabbed a copy of Joe’s new book titled Content, Inc.

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Author : Tim Connor

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