CM WORLD 2015: Secrets to Engaging Content Exposed at CMWorld 2015

This post was originally published at

The inability to produce engaging content is the number one reported challenge by content marketers over the last 6 years, according to research done by CMI and MarketingProfs.

A few weeks ago, I decided to explore the issue in an article titled, Engaging Content: How to Define and Create It, published on the Content Marketing World blog.

In the end, I argued that engagement occurs when the content is personally relevant to the audience, and when it’s crafted in an interactive way that causes the audience to think deeply.

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