This post was originally published at crowdcontent.com
The inability to produce engaging content is the number one reported challenge by content marketers over the last 6 years, according to research done by CMI and MarketingProfs.
A few weeks ago, I decided to explore the issue in an article titled, Engaging Content: How to Define and Create It, published on the Content Marketing World blog.
In the end, I argued that engagement occurs when the content is personally relevant to the audience, and when it’s crafted in an interactive way that causes the audience to think deeply.
Author : crowdcontent.com