This post was originally published at kishormhaskar.com
Michael singled out these brands for how comprehensive their content is, how frequently they publish, and how closely their content is mapped to the customer journey.
You can see all the slides from Michael’s presentation on his SlideShare Page. Get the presentation, get inspired, and start spreading your own #ContentLove.
“The world has changed. Most content stinks. Attract people through stories they love.” –Michael Brenner
Michael’s Seven Key Factors to Creating Content Customers Love
Have a documented content strategy and mission statement.
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