DMEXCO 2015: WORLD OF PERSONALIZATION – RECAP OF DMEXCO 2015

This post was originally published at yoochoose.com

This year, in the beautiful city of Cologne Germany, Dmexco 2015 took place. Over 43,000 attendees stormed the halls of Koelnmesse, Ebay Paypal, Prestashop and others were in the building. We were pleased to say the least and at times… awe struck— this is where the big boys come to play. However, the revelation at Dmexco didn’t come from the sleek displays, luxury cars, or companies themselves, but rather the people. How much people knew or didn’t know, that was the revelation.

Most interesting, was the diversity at the conference, specifically, the diversity of knowledge among fellow attendees.

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Author : yoochoose.com

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