This post was originally published at cmo.com
In a data-driven world, closed eco-systems pose a major obstacle to providing value to the customer.
That was the message from the Dmexco 2015 Mastermind Debate: The Intersection of Culture and Code, which discussed the interdependencies between data, content and technology.
The need for a culture of open content and data was a major concern for all panelists, as Bob Lord, President of AOL explained.
“When you start opening up eco-systems and sharing data across silos you as an advertiser will be much more effective.”
Author : Susanne Richter