DMEXCO 2015: Dmexco 2015: Closed Eco-systems Pose A Major Obstacle To Creating Customer Value

This post was originally published at cmo.com

In a data-driven world, closed eco-systems pose a major obstacle to providing value to the customer.

That was the message from the Dmexco 2015 Mastermind Debate: The Intersection of Culture and Code, which discussed the interdependencies between data, content and technology.

The need for a culture of open content and data was a major concern for all panelists, as Bob Lord, President of AOL explained.

“When you start opening up eco-systems and sharing data across silos you as an advertiser will be much more effective.”

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Author : Susanne Richter

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