DMEXCO 2015: Cologne, September 16 & 17, 2015 –

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Just as Carat were publishing an optimistic outlook for advertising expenditure this year and next with a prediction that spend will grow by 4 per cent this year to hit $529bn and a further 4.7 per cent in 2016, the IAA team headed to Cologne, Germany for Dmexco – the global digital advertising event – to meet many of those organizations helping to forge that growth.

This year’s dmexco theme was ‘bridging worlds,’ and it was hard to find many of the 350 exhibitors, 500 speakers or 43,000 visitors not embracing big data, programmatic and a ‘mobile-first’ marketing future.

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