This post was originally published at mandmglobal.com
Missed Dmexco 2015? Wondering why 43,000 global media and marketing leaders gathered at a gargantuan exhibition hall in Cologne? Then you need to read M&M; Global’s comprehensive ‘Wrap Report’ from the event.
Dmexco, which took place on 14 and 15 September, attracted nearly a thousand media and technology exhibitors, and conference speakers such as WPP’s Sir Martin Sorrell, Facebook EMEA vice president Nicola Mendelsohn and Heineken global CMO Soren Hagh.
In our 20-page report, produced in association with Adobe, we provide a comprehensive overview of the main topics for debate in the conference halls, and offer a flavour of what it felt like to be moving between this giant exhibitor halls.
Author : M&M Global Staff