CM WORLD 2015: With Content Marketing Maturity Comes Content Marketing Tech

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The attendees of this year’s Content Marketing World in Cleveland saw a different kind of conference from years past. And it wasn’t the fact that Nick Offerman’s keynote included a dirty song about his wife, although that was a conference first for me. It wasn’t that there was a long overdue focus on how intelligent, data driven content should inform the storytelling process. While not unique to this year, it was refreshing to see it featured more prominently.

This year there were products — lots of products.

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Author : James Goldman


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