CM WORLD 2015: Measure, Panic, Create, Repeat

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8 Takeaways From Content Marketing World 2015

By Melanie Bowles and Lesley Waldsmith

Walking into Content Marketing World 2015 (CMW) we were excited and anxious, but we left with new ideas and a fresh perspective on the ever-evolving content marketing landscape. While it is impossible to capture it all, we compiled everything we learned from the sessions we attended into eight takeaways:

Content marketing starts with measurement.

Almost every session we attended stressed the importance of measurement in content marketing.

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