This post was originally published at contentmarketinginstitute.com
Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene?
You may be wondering why, but this trend has been happening for years now. In the search for “content gold,” providers of marketing services have been “heading west,” as more brands continue their move toward creating owned media programs and establishing content marketing dominance.
The fight for content
The battle royale to establish or increase budgets for content development and distribution is being fought by both the usual suspects and the uninitiated in our industry, including: