DMEXCO 2015: The Role of Data in the Attention Economy

This post was originally published at blog.marketing.rakuten.co.uk

Last week our CEO Tony Zito participated in an executive panel at dmexco, the largest digital marketing expo in Europe!

The panel, entitled The Role of Data in the Attention Economy focused on how big data is a driving force behind the ever-changing marketing landscape, bringing both opportunity and challenges with it. Participants shared their views, tactics, and experiences in today’s attention economy from a technology perspective.

Panel discussion overview:

A large proportion of retailers still buy media in channels – this is a challenge because consumers don’t think in channels, and, therefore, a reorganisation of internal structure is necessary to create a seamless brand experience

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Author : Rakuten Affiliate Network

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