DMEXCO 2015: Establishing data-led relationships with consumers

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How can brands use precision marketing, storytelling and technology to reach the right consumer, with the right content, in the right context, at scale?

At this year’s Dmexco event in Cologne, Germany, M&M; Global spoke to:

– Iain Jacob, president EMEA, Starcom MediaVest Group

– Taide Guajardo, European marketing director, Procter & Gamble

– Stuart Renshaw, digital development director, McCormick

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