This post was originally published at paceco.com
Members of the Pace strategy and creative content teams presented the Travel Lab at Content Marketing World. The six-hour intensive session covered how to make an enduring emotional connection between your brand and your target audience, practical examples of tailoring and repurposing content for different audiences, and a collection of channels and tactics that can be used to engage consumers along the travel
The seasoned travel marketing team included Juliette Reynolds, Darren Frei and Katie Riddle, representing digital strategy, content direction and content strategy, respectively.
Author : Juliette Reynolds