CM WORLD 2015: Content Marketing: Be Honest. Be Authentic. Be Human.

This post was originally published at aztekweb.com

What do you take away from the biggest content marketing conference in the world? Besides tons of vendor swag and a hangover, we picked up insight into the industry and three popular themes for you to try in your marketing.

Google Trends confirms the increasing interest in the phrase “content marketing” since 2005.

And as more and more companies invest in content marketing programs, it is essential to be able to show results. When programs are started without a clear strategy or measure of success, then it can lead to questions over the impact and effectiveness of the program.

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Author : aztekweb.com

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