DMEXCO 2015: DMEXCO 2015. Bridging worlds and disruptive Planets. 5 Lessons learned.

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What are the top trending topics at the DMEXCO 2015? Five key things to take away: From good old news to real game changers.

The age of mobile changes communication

In the last few years, it has been continuously said that the age of mobile has arrived and it is key to integrate the usage of smartphones in the communication strategy. But, up until now, there has not been a deep understanding of what this actually means. The age of mobile does not only mean creating responsive websites; it means changing the way of communication.

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