This post was originally published at comscore.com
comScore was excited to be a part of this year’s successful dmexco exhibition.
For dmexco 2015, comScore aimed to bring Trust and Transparency to the programmatic advertising industry. We released a European report on why non-human traffic matters, as well as hosted a highly-attended seminar.
Dmexco Seminar: “Non-Human Traffic: Why it matters and why you should care”
Duncan Trigg, VP Ad Effectiveness
During this seminar, Duncan covered the following topics:
• Key recent learnings and best practices on NHT, including its effects on viewability, in-target and GRP measurement
Author : comscore.com