DMEXCO 2015: comScore @ dmexco

This post was originally published at comscore.com

Summary

comScore was excited to be a part of this year’s successful dmexco exhibition.

For dmexco 2015, comScore aimed to bring Trust and Transparency to the programmatic advertising industry. We released a European report on why non-human traffic matters, as well as hosted a highly-attended seminar.

Dmexco Seminar: “Non-Human Traffic: Why it matters and why you should care”

Duncan Trigg, VP Ad Effectiveness

During this seminar, Duncan covered the following topics:

• Key recent learnings and best practices on NHT, including its effects on viewability, in-target and GRP measurement

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Author : comscore.com

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