This post was originally published at beet.tv
COLOGNE — Over the last couple of years, many broadcasters and advertisers have been getting excited about so-called “addressable” TV – the ability to target advertising at individual households, in which consumers have distinct characteristics.
But “addressable” may not take off everywhere.
“Each market is a little bit different,” says Conor Mullen commercial director of RTÉ, the Republic of Ireland’s national radio and TV broadcaster.
“If you want to target a particular county within Ireland, you can do that with the web now.
Author : Robert Andrews