DMEXCO 2015: 60% of SMG’s EMEA Business Now Comes From Digital Content and Data

This post was originally published at

COLOGNE — Sixty percent of Starcom MediaVest’s business in the EMEA region now comes from digital content and data analytics, which is a fundamental shift from even five years ago, according to Iain Jacob, SMG’s EMEA president.

“Fundamentally the agency model is changing, and if you’re not disrupting yourself, somebody else is going to disrupt you,” says Jacob in an interview with Beet.TV recorded earlier this month at the DMEXCO conference.

Jacob also observes that agencies need to be in the technology business.

Read More

Author : Cotton Delo


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s