DMEXCO 2015: Mobile And Video Redefining Publishing: Facebook’s Boland

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COLOGNE — They are the twin trends reshaping media and, with them, advertising. The surge of mobile and video consumption is the biggest opportunity in front of marketers, says one of Facebook’s advertising chiefs.

“Where it took TV and radio years and years and years to reach 50 million users, it took just seven years to reach over a billion people,”Facebook advertising technology VP Brian Boland tells Beet.TV in this video interview. “That’s incredible growth.

“But it’s not a shift to mobile (from other platforms) – it’s new behaviors … People still use the desktop, but for very intentional things.”

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Author : Robert Andrews


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