DMEXCO 2015: dmexco 2015: Shopping Summit – The Inverse Retail Business

This post was originally published at emarsys.com

dmexco 2015 is slowly coming to an end. We are looking back on two days, packed with interesting conversations, insightful presentations, new and old faces, innovations and the best of the industry, all gathered in beautiful Cologne, Germany.

This year’s motto was: Bridging Worlds. A motto, both challenging and exhilarating.

Looking at the various presentations and speeches held at dmexco, we wanted to choose an item on the agenda that tackled this motto in a truly innovative way, so we could present the most important facts and insights to you.

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Author : emarsys.com

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