This post was originally published at conferencetrackingot.wordpress.com
This post was originally published at uaeblog.omd-mena.com
This year’s dmexco was huge, with many industry leaders from around the world in attendance. To give you a sense of its size, here are some numbers:
5 halls, covering 700,000 square feet
200+ hours of conference programming
It is impossible to escape the scale, in the same way that it is impossible to cover and see everything over a two-day period. It reminded me of a summer festival, where thousands of people pour over programs and schedules to select who to see, while getting upset at having to miss others due to overlaps.
Author : Opentopic Demo