DMEXCO 2015: DMEXCO 2015: Heineken Beats AdBlockers with 1:1 Social.

This post was originally published at conferencetrackingot.wordpress.com

This post was originally published at falconsocial.com

Your marketing might very well be real-time–but are you also relevant to your individual consumers?

At the 2015 DMexco Conference in Cologne, Germany, this week, Heineken and its agency Starcom MediaVest discussed what worked best in Heineken’s evolving digital strategy at the incisive panel, “The New Brew: Data, Content and Relevancy.”

As Heineken invests more in the digital space, how can the beverage company bypass the trend of having its ads blocked, and move into one-on-one communication with beer fans?

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Author : Opentopic Demo

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