CM WORLD 2015: An Editor’s Rant: 7 Questions Every Writer Should Be Asking

This post was originally published at contentmarketinginstitute.com

I don’t want you to read this. No, really, don’t waste your precious time. Sure, it’s about content marketing. And yes, it will help your content marketing efforts. But, I don’t really want you to read this.

Those words don’t actually appear on most screens, but that’s what too many writers communicate to readers when they craft boring, generic, pointless leads. They tell potential readers to look elsewhere for interesting, valuable content.

As the editor for CMI’s blog, I have read all types of leads – many good ones, too – in the submissions.

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Author : Ann Gynn

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