DMEXCO 2015: dmexco 2015: The Role of Data in the Attention Economy

This post was originally published at emarsys.com

While at dmexco 2015 last week I attended the very insightful “Data Debate: The Role of Data in the Attention Economy”*. Here’s a round-up of the discussion:

The business problem

A key message of the talk and something that we ourselves emphasize again and again when speaking to prospects, is the identification of the true cause of the problem. Ask yourself if technology is the right fix or if your business problem goes deeper, otherwise you’ll be burning a lot of money, time and personnel resources.

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Author : emarsys.com

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