CM WORLD 2015: The Recipe for Content Marketing Success, a la Jay Baer

This post was originally published at linkedin.com

The odds are that we’re gonna be alright.

When you’re up all night writing a blog post (cough) or sitting through inspiring, motivational content marketing sessions that make you think “I’m doing it all wrong and where do I even start to fix it” or heading back on the plane to work, trying to grasp what you’ll try to implement first, the odds are, as the Barenaked Ladies sang to a group of 3,500+ content marketers tonight: we’re gonna be alright.

Because if there’s one thing I’ve taken away from a day of jam-packed content marketing sessions, it’s that you only need one trait to succeed in content marketing.

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Author : Vicky Tobianah

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