CM WORLD 2015: Joe Pulizzi Shares the Secrets of Content Marketing World Success: Interview #1 in the Making Rain with Events Series

This post was originally published at certain.com

Great event experiences that generate industry excitement don’t just happen by accident. It takes brilliant strategy and many months of planning to deliver a truly successful event. Last week, I attended Content Marketing World with Lynn Langmade, Certain’s Director of Content Marketing, in Cleveland, Ohio, along with 3,500 other marketers from over 50 countries. We wanted to get a firsthand look at a marketing event that has built a very strong reputation over the last few years. That wasn’t the only reason, of course.

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Author : Scott Ingram and Joe Pulizzi

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