This post was originally published at blogs.sas.com
I learned the hard way years ago that writing succinctly is hard work – and worth all the effort. Thanks to a stringent marketing professor who insisted all case write-ups be submitted on a single sheet of paper, I developed a genuine appreciation for good, clean writing and a similar affinity for someone who can speak that way as well.
One such person is the marketing thought leader Ann Handley, Chief Content Strategist for MarketingProfs. Ann has written and spoken much about many aspects of marketing, and has a particularly well-honed expertise in content marketing.
Author : John Balla