DMEXCO 2015: Global viewpoint from Cologne

This post was originally published at campaignlive.co.uk

A record-breaking 43,000 visitors headed to Cologne to hear about the latest advancements and innovation being brought to the digital economy.

A major talking point was the rise in ad-blocking. The release last week of iOS 9 has seen ad-blocking apps rocket to the top of App Store charts around the world. If we are to take anything away from this, it is the rise of consumer mistrust. Publishers and brands need to think creatively about how their advertising is offering value to their audiences rather than just being intrusive.

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Author : Yaron Galai

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