CM WORLD 2015: The Ultimate Guide to Content: Does it Pass the “Mom Test”?

This post was originally published at skmgroup.com

Mom always knows best. She can tell when you’re happy, sad, angry, frustrated, hungry, thirsty, or content (pun intended). She also has that uncanny knack for knowing when your heart is not into something.

That was the basic premise behind the title question and the talk given at this year’s Content Marketing World conference by Jay Baer, author of Youtility and an all-in-all brilliant dude.

What does mom think? It sounds rudimentary, and possibly unrelated to content marketing. But that simple question can help you stay on track with your life (of course), and also with your content.

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Author : Charlie Fashana

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