This post was originally published at pubexec.com
Last Friday Publishing Executive hosted its first ever Publishing & Media Lab at Content Marketing World in Cleveland. The hands-on workshop explored how publishers can develop and scale content marketing services for brands.
There were a number of great sound bites from the Publishing & Media Lab, which featured leaders from The Atlantic, Rodale, HanleyWood, AdWeek, and more. We’ll report more deeply on a number of these sessions in the coming weeks, but I first wanted to share a list that Eric Shanfelt, president and founder of eMedia Strategist provided during the event.
Author : Ellen Harvey