CM WORLD 2015: 6 Reasons Publishers Have the Upper Hand On Content Marketing Services

This post was originally published at pubexec.com

Last Friday Publishing Executive hosted its first ever Publishing & Media Lab at Content Marketing World in Cleveland. The hands-on workshop explored how publishers can develop and scale content marketing services for brands.

There were a number of great sound bites from the Publishing & Media Lab, which featured leaders from The Atlantic, Rodale, HanleyWood, AdWeek, and more. We’ll report more deeply on a number of these sessions in the coming weeks, but I first wanted to share a list that Eric Shanfelt, president and founder of eMedia Strategist provided during the event.

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Author : Ellen Harvey

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