DMEXCO 2015: Mobile Branding is Dependent on Programmatic Adoption: dmexco 2015 Insights

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This year, the Digital Marketing Exposition and Conference, better known as dmexco, pulled out all the stops and broke all its previous records. Attendance was up 36% from the year before, with over 43,000 digital marketing professionals attending the event. Almost 900 companies from the digital advertising industry were present as exhibitors, covering four halls at the Cologne Exhibition Centre.

Also in attendance were over 500 speakers from large, longstanding players, from innovative and trend-setting startups, from forward-looking and thought-leading companies, who took to various stages to discuss their views on digital marketing trends and challenges facing the industry.

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Author : Heiko Genzlinger


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